Marketing and digital marketing are closely related concepts but differ in scope, methods, and channels. Here’s a breakdown of the differences between the two: Marketing Definition:Marketing encompasses all activities involved in promoting and selling products or services. It includes market research, product development, advertising, distribution, and sales strategies. Scope: Approach:…

Future of the Logistics Industry in India

India’s logistics industry is expected to witness significant growth in the coming years, driven by various factors such as increased foreign investment, infrastructure improvement, and government support1. According to a report by McKinsey Global Institute, the logistics sector is expected to grow at a compound annual growth rate of more…