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Digital Marketing
Advance Diploma in Digital Marketing
Curriculum
11 Sections
49 Lessons
90 Days
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Fundamental
4
1.1
Introduction to Digital Marketing
1.2
Marketing Fundamental
1.3
Consumer Psychology
1.4
Difference in Marketing & Digital Marketing
Search Engine Marketing (SEO)
7
2.1
Introduction to SEO
2.2
Google History and Algorithm
2.3
Website Fundamental and Elements
2.4
Types of SEO
2.5
On Page SEO Optimization
2.6
Off Page Optimization
2.6
Technical Optimization
Social Media Optimization
6
3.1
Introduction to Social Media
3.2
User Profile vs Business Profile vs Business Page
3.3
Social Media Guideline
3.4
Brand Guideline
3.5
Types of Posts
3.6
Online Reputation Management
Email Marketing
4
4.1
Significance of Email Marketing
4.2
Elements of Email Marketing
4.3
Types of Email Campaigns
4.4
Tools for Email Campaigns
Paid Marketing
7
5.1
What is Paid Marketing
5.2
Google AdWords
5.3
Facebook Business Manager
5.4
LinkedIn Business Manager
5.5
Campaign Creation
5.6
Campaign Monitoring
5.7
Campaign Optimization
Analytics
5
6.1
Google Analytics (Integration and Analysis)
6.2
Google Search Console (Webmaster) (Integration and Analysis)
6.3
Bing Webmaster Console (Integration and Analysis)
6.4
Meta Insights
6.5
LinkedIn Insights
Affiliate Marketing
3
7.1
Concept of Affiliate Marketing
7.2
Available Affiliate Platforms
7.3
Affiliation Strategy
Brand Management
3
8.1
What is Branding
8.2
Branding vs Marketing
8.2
Branding Concepts
Online Reputation Management
4
9.1
Local Listing
9.2
Reviews
9.3
Case Studies
9.4
Testimonial
Interview Preparation
4
10.1
Resume Building
10.2
Profile Building (LinkedIn, Naukri, Indeed)
10.3
Job Searching and Apply
10.4
Common Error Correction
Assessment for Digital Marketing
2
11.1
Exam
11.2
Certification
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